Chinese Companies and Sports Sponsorships: Trends and GuidelinesChinese Companies and Sports Sponsorships: Trends and Guidelines 11 August 201611 August 2016 | adminadmin | 0 Comment | 09:56 Football fans might have noticed Hisense billboards featured in all the UEFA EURO 2016 matches. The Chinese electronic giant joined other top brands, including Adidas, Carlsberg, Coca-Cola, Continental, Hyundai-Kia, McDonald’s, READ MOREREAD MORE