China’s New Oriental Education Giant Finds New Life in English Live Streaming
Shares in China’s New Oriental climbed for a fourth straight day on Wednesday, with analysts saying its new live-streaming sales strategy could help it recover from a regulatory crackdown that decimated its education business. he company was once one of China’s largest private tutoring firms but its fortunes changed overnight in July last year when Beijing enforced sweeping new rules on private education that barred tutoring for profit. New Oriental’s shares plunged and it dismissed tens of thousands of staff. Read more Reuters
Imax CEO Talks Ticket Prices, Cracking the Chinese Market, Expansion Plans and ‘Avatar 2’
Ahead of this week’s CineEurope, Richard Gelfond spoke with Screen about Imax post-pandemic plans. “We have 800 screens in China.” He said. During 2020 and 2021, [Chinese films] Detective Chinatown 3 and The Battle at Lake Changjin [shot with Imax cameras] weren’t just the number one Imax movies – they were the number one movies in the world. Read more Screen Daily
