Discover the five most valuable Chinese Olympians making social media headlines and the opportunities they present brands.
The 33rd Summer Olympics kicked off with a dazzling ceremony on the Seine River in Paris on the evening of July 26. The creatively staged, star-studded event garnered widespread attention (while embedded advertisements and other aspects also sparked debate) and a grand closing ceremony is set for tomorrow.
Brands have had wide visibility in 2024: LVMH, the Games’ biggest sponsor, took center stage, with its brands prominently featured. The Olympic torch was stored in a Louis Vuitton trunk, the medals were designed by Chaumet, volunteers wore outfits by Louis Vuitton, and French athletes appeared in Berluti suits. In fact, LVMH’s sponsorship for the Paris Olympics totaled $164 million (1.17 billion RMB).
Beyond sponsorship and visibility, the Olympics offer a unique platform for brands to forge partnerships with now globally recognized athletes who captivate audiences and home and abroad with their standout, viral performances. In China, these athletes have also ignited significant national pride and a much needed national feel good factor with China coming in at number 2, just behind the US, for number of medals out of all nations participating.
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