In Part 2 of this episode, we continue our interview with American businessman Steve Iglehart.
Listen to find out:
– How he moved on to the skin care market
– What his biggest challenge was in this market
– The intense process of training salespeople to use his product
– How he learned to read people’s reactions over the years
– What the advantage of being an expat was, when it came to sales
– What businesses he has since transitioned to
– Why he thinks it’s easier for an expat to do business in Taiwan today
– Why he feels a local university degree is the best way to reach fluency in Chinese
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