Headlines From China: China Mobile Games Market Report 2022

China Mobile Games Market Report 2022: Resumption of Game Licensing in April 2022 is a Positive Sign

The “China Mobile Games 2022” report explains the analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be. Key takeaways from the analysis: China’s domestic mobile + PC game revenue was $45.49 billion in 2021, up 5.5% YoY and is projected to reach $55.23 billion in 2026 at a 5-year CAGR of 4%. Read more PR Newswire

Balabala Introduces Virtual Child Ambassador Gu Yu

Chinese childrenswear brand Balabala has made its first foray into the metaverse by appointing a virtual child ambassador named Gu Yu. First introduced on Xiaohongshu, Gu Yu doubles as an independent influencer — sharing regular short-form content and product releases from the brand alongside real-life models and in the form of NFT pieces. Read more Jing Daily

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