China’s Web Literature Popularity Continues to Grow Overseas

Industry representatives are starting to compare Chinese online literature with Hollywood films and K-dramas in terms of global reach.

China’s booming online literature industry is making an increasing impact overseas — with some even claiming that it is on a par with U.S. and Korean films and TV shows.

The market for China’s online literature overseas exceeded 3 billion yuan ($412 million) in 2022, according to an annual industry report released on Wednesday at the 13th China Digital Publishing Expo in Dunhuang, in the northwestern Gansu province.

By the end of 2022, more than 16,000 Chinese online works of literature had been exported abroad, including over 6,400 physical book authorizations and over 9,600 translated online works.

Overseas readers of Chinese web novels exceeded 150 million in 2022, mainly Generation Z born between 1996 and 2010. The authors of web novels are also young, mainly born after 1990.

Among 15 major categories, urban, western and eastern fantasy, gaming, and science fiction emerged as the five most popular genres among overseas readers.

In June, Wang Xiang, a member of the online literature committee at the China Writers Association, told domestic media that Chinese web novels are often similar to Hollywood movies in terms of their storytelling methods and focus on superhuman abilities. Continue to read the full article here

This article originally appeared on Sixth Tone

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