From China’s homegrown heavyweights to the globe’s trending A-listers, a constellation of celebrities took over the FROW during Paris Fashion Week.
Paris might be known as the city of lights, but this Spring Summer 2024 season, it was also the city of stars.
The French capital once again proved how global celebrities are a vehicle for visibility across social media, with the attendance of Hollywood heavyweights such as Zendaya at Louis Vuitton, Pamela Anderson at Vivienne Westwood, Kylie Jenner at Schiaparelli and Jennie Kim at Chanel all igniting colossal online commentary.
Chinese homegrown talent also made a splash. Following her return to the spotlight, actress Fan Bingbing joined the likes of Paris Hilton and Angela Bassett on the Mugler runway, while domestic darlings Angelababy and Dilraba Dilmurat made appearances at Roger Vivier and Dior.
Having an A-lister endorse your brand — whether they be part of the Kardashian-Jenner clan or the internet’s current “it” person — is the most powerful marketing move a designer can make in today’s climate. And it shows in the metrics.
Below, in partnership with influencer marketing agency Lefty, we look at the luminaries whose celebrity status made noise across the PFW calendar this season. Continue to read the full article here