Why Fila Fusion chose Team Wang, and more China collabs
A leading brand collaboration trend in China throughout 2023, global sportswear brands are continuing to work with local streetwear names on collections.
From Fila’s youthful diffusion line Fila Fusion announcing a tie-up with Hong Kong rapper and singer-songwriter Jackson Wang’s brand Team Wang, to streetwear store Costs joining Asics to co-create another sneaker. Read more Jing Daily
What luxury brands can learn from Zara’s new China livestream concept
When it comes to live commerce in China, Zara is setting the bar. With 12 cameras, 50 professionals, and a 9,000-square-meter set, the brand’s latest broadcast could easily be mistaken for a movie or music video backdrop at first glance. Read more Jing Daily