From virtual influencer brands to NFTs on the moon: The first Web3 drops of 2024

The roundup and the verdict on the latest Web3 drops.

A new year means new frontiers for Web3, and 2024 is already shaping up to be a promising chapter for digital fashion.

Just one week into January, and the industry is going stratospheric — to the moon, to be exact. The Fabricant has announced plans to send its digital artworks on a lunar expedition, a venture slated to kick off in August.

In other news, the beloved face of China’s virtual influencer boom, Ayayi, has launched an eponymous streetwear brand, inviting fashion lovers to explore a new realm of mixed reality. But how will the label fare within China’s fiercely competitive streetwear scene?

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