Editor’s note: On July 23, the writer Zhang Wumao published an essay called “In Beijing, 20 Million People Pretend to Live” to his public WeChat account. As of the following morning, it had
This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China? London Fashion Week (LFW)
In recent years, celebrity endorsement has become one of the most popular and remunerative marketing strategies in the world of marketing. Brands often want to be identified with famous celebrities