Balenciaga announced its appointment of Michelle Yeoh as brand ambassador on November 9. After losing its grip on the West, can the storied couture house find success in China?
What Happened: Chinese netizens are reacting to Michelle Yeoh’s recent appointment as brand ambassador for Balenciaga.
The maison unveiled its deal with the actress-slash-producer on November 9, coinciding with its Spring 2024 campaign featuring models Malgosia Bela, Arthur Del Beato, Khadim Sock, Eva Herzigova, and Soo Joo Park.
“I am thrilled to join Balenciaga as a brand ambassador. The brand embodies a sense of originality and relevance while always remaining true to its character as a couture atelier,” Yeoh announced in a statement. British documentary photographer Platon also captured a portrait of the Oscar-winning Malaysian star to commemorate the ambassadorship.
Yeoh joins French actress Isabelle Huppert and Thai star PP Krit Amnuaydechkorn, who have been brand ambassadors for Balenciaga since July. As part of her role, she will represent the label at key events and appear in promotional campaigns.
The Jing Take: The multihyphenate’s appointment as brand ambassador for Balenciaga comes as no surprise.
The storied Parisian house has cemented itself as a staple mainstay in the actress’ wardrobe in line with her decades-long career. After attending Balenciaga’s fall couture presentation during Paris Haute Couture Week in 2022, Yeoh sported a luminous green custom piece at the 2023 Cannes Film Festival, as well as a strapless gown from the maison’s couture collection for Kering’s Women in Motion dinner.
Having established her name across Hong Kong and the wider APAC region in the ‘80s, Yeoh entered the Western mainstream through roles in Hollywood films such as Everything Everywhere All at Once (2022) and Crazy Rich Asians (2018). The actress made history in April this year after becoming the first Asian woman to win Best Actress at the 95th Academy Awards.
After conquering Hollywood, she’s now cementing her status as a fashion icon. Continue to read the full article here